A Case Study on Increasing Publishing Profits

Gulfstream Media's Surprising Story

How much ad revenue does it take to increase a publisher’s profit margin?


In Mirabel Technologies’ latest case study, we explore Gulfstream Media’s magic formula. Over a ten-year period, we share how precise benchmarks impact financial success in publishing:


1. Number of invoices processed per accounting person

2. Employee-to-revenue ratio

3. Size of billing department

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