2020 Ryan Dohrn Webinar Series: Helping Advertisers Understand the Importance of Marketing Amidst COVID-19, Part 1
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Watch the latest Ryan Dohrn webinar for free!
Veteran ad sales coach Ryan Dohrn will present part 1 of his 2 part series. Learn 5 ways to empathize, educate and guide your advertisers during the COVID-19 crisis.
Key takeaways will be:
1. How to show empathy without getting into a COVID-19 debate.
2. How to explain the NASCAR effect of getting 3 laps down when advertisers pull ads.
3. How to show examples like Kellogs and Dominoes that doubled down on marketing in a crisis and came out as market leaders after a crisis.
4. How to help advertisers re-define their core audience for survival.
5. How to use email to help your advertiser reach key decision-makers/buyers.
And so much more.
Part 1 of this 2 part series is FREE and is brought to you by The Magazine Manager: The World's Leading Media Management Software with Sales, Production, Integrated Marketing & Billing In One Unified Platform.
About Ryan Dohrn
Ryan Dohrn is the host of the #1 iTunes podcast Ad Sales Nation and has trained over 20,000 medias salespeople in 7 countries. His 28-year media career spans consumer, B2B, traditional, and digital media brands from Disney to PennWell. He is also the Founder of Brain Swell Media, an international keynote speaker, an Emmy Award winner, best-selling book author, and he still sells media today.
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